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Discounts To The People
PartyBuy
Date
2023
Tech Stack
Figma
Tags
UI/UX Design
Design Concept
PartyBuy is an innovative group buying platform I concepted, and designed as a fun exploration around social commerce. In an era where online shopping is predominantly solitary, I see a gap for a more communal and interactive purchasing experience. PartyBuy aims to transform online shopping into a social and collective endeavor.
Problems
Through market research and conversations with frequent online shoppers, I identified two key issues: 1. Bulk purchases are often unfeasible for individuals due to cost or storage constraints. 2. The excitement of discovering and sharing deals is limited in current e-commerce platforms.
Solution
My solution is a group buying platform that connects strangers to team up for bulk purchases, unlocking significant discounts. PartyBuy incorporates a live chat feature for each deal, where participants can discuss, get hyped, and invite friends or followers to join. The platform also features a unique mechanism where deals are only activated upon reaching a certain participation threshold.
Design Concept
The design concept for PartyBuy, created in Figma, showcases my approach to crafting user-centric and visually appealing interfaces. The design process focused on simplifying the group buying experience, ensuring ease of navigation, and fostering a sense of community among users. The Figma prototype features streamlined user flows for deal discovery, participation, and social interaction, including the live chat and deal tracking components. My aim is to refine this concept further, based on user feedback and testing, to make PartyBuy not just functional but also intuitive and engaging for all types of users.
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Discounts To The People